Lipstick display package



g- 20 19 0- B. c. GQMES ET AL 2,212,397

LIPSTICK DISPLAY PACKAGE Filed NOV. 28, 1.938

' r A El] MF'ANY Trade Mark I ADVERTISEMENT I glwucmow Patented Aug. 20,1940 UNITED srArss LIPSTICK DISPLAY PACKAGE Benedicto Cardoso Gomes andLuis Gomes Filho, Sao Paulo, Brazil Application November 28, 1938,Serial No. 242,734 In Brazil July 30, 1938 I 2 Claims.

This invention relates to a lipstick display package.

The principal object of this invention is to provide a means by which afemale customer can 5; easily choose the color of the lipstickparticularly adapted for her face, Without rubbing several lipsticks onthe hand as is customarily done to distinguish the several colors in theselection of the one desired by her. This object is achieved byproviding on a display card an actual application of lipstick to thelips of a woman pictorially represented on the card and a likeapplication of lipstick to a pictorial representation of a lip:- stickplaced adjacent the lips of the woman, and further providing an actuallipstick of the same color to be carried in a transparent containerattached to the display card whereby the customer viewing the color ofthe lipstick can obtain a precise idea of what the same would look likeasapplied to the lips by an examination of the pictorial showing on thecard.

With an article of the character, error in the selection of the color oflipstick is avoided and the purchaser is resultantly satisfied with the25 shade of lipstick purchased.

An example of theinvention is illustrated in the accompanying drawing,wherein:

Figure 1 is a front elevational-view of the lipstick display packagaFigure 2 is an end elevational view of the same.

Figure 3 is a cross-sectional view taken on line 3-3, Figure 1, lookingin the direction of the arrows, certain parts being shown of exaggeratedthickness.

Referring to the drawing in detail, the lipstick display, package isdenoted generally by the reference numeral l and consists of a cardformed of two relatively stiff sheets if and 12 arranged in abuttingregistering relation andsecured together in any desired manner as willbe hereinafter described. The front sheet I I may be made.

of cardboard, sheet metal or any other suitable material and ispreferably made rectangular in shape. Suitably printed, lithographed orotherwise formed on the front surface of the sheet II is arepresentation of a woman holding a lipstick in her hand with thelipstick in close proximity to the lips of the woman. Preferably onlythe lower portion of a womans profile such as 13 is shown and merelyenough of her hand to show her holding the lipstick M, the entireshowing being confined within a suitable frame l5 similarly printed orlithographed on the front surface of the sheet ll.

That portion of the sheet II on which would have been printed the lipsI6 and the part ll of the lipstick carried by the holder I8 iscompletely cut-out to provide openings in ,the sheet ll of a shapeconforming to the lips l6 and lipstick ll. Arranged on the back of thesheet I I and 5 covering the lip opening it and lipstick opening I! is atransparent sheet of material l8 such as Celluloid or any other suitabletransparent material, see dotted lines Figure l, which is cemented,glued or otherwise fastened to the back of the 10 sheet H.

The back sheet i2 is of the same shape as the sheet 6 I and may be oflike material, that portion thereof which would be viewed through thelip opening it and lipstick opening I! in the sheet H being treated orspecially surfaced to receive thereon a coating 69 of actual lipstick sothat when the two sheets i l and i2 are brought together there will beseen a true lipstick color both of the lipstick and on the lips of thewoman, whereby a person viewing the display package will see an actualcolor application of a lipstick as' applied to the lips. The transparentsheet I8 acts as a protective covering for the coating of lipstick toprevent the same from being rubbed off in the handling of the packagewhile at the same time permitting the color of the lipstick coating tobe clearly seen therethrough.

The two sheets i i and i2 are securely united as by gluing, staples orany other suitable fastening medium.

Attached to the back of the card I 0 is a lipstick cartridge Zfil housedwithin a suitable transparent container 2i which is fastened to the card(or back sheet !2) by means of the staples 22. Thus a purchaser viewingthe color of the lipstick 2%! within the container 2i can obtain aprecise idea of the appearance of that particular color of the lipstickby referring to the application of the same to the lips in the pictorialshowing within the frame at the front of the card.

The front of the card it may carry above the frame i5 the name of themanufacturing company, the trade-mark and other advertising matter.Beneath the frame l5 may be printed a smallerframe 23 containing thename of the color of the lipstick shown.

From the foregoing description the advantages of the invention will beevident. There will be no more need of testing the various availablecolors of lipstick by the unhygienic method of rubbing the lipsticks onthe hand or other skin surface of the customer or salesperson. Thecustomer will be able to buy a lipstick that has not been touched byother hands, and the seller will avoid waste of 5 5 front card andattached thereto, that portion of the back card as seen through thelipstick and lip openings in the front card having provided thereon acoating of lipstick, and a transparent sheet interposed between saidfront and back cards and extending across said openings for coveringsaid coating to protect the same, said transparent sheet being fastenedto the inside surface of said front card and adapted to contact saidlipstick coatings.

2. In the lipstick display package as set forth in claim 1, said frontand back cards being formed of relatively stifi material and being, ofequal dimensions, and a transparent container carrying a lipstick of thesame color as said coating attached to said cards, whereby a purchaserby first Viewing the color of the lipstick either as shown in thepictorial representation or in the container can ascertain its actualappearance in use by a comparison of the same with that as applied tothe lips in said pictorial representation.

BENEDICTO CARDOSO GOMES. LUIZ GOMES FILHO.

